Our goal for this branding was to make it fun, bright, feminine but most importantly, that made you feel warm and  whimsy. We wanted lots of super cute illustrations and logo variations, conveying all the thought and effort into their baked goods. Natalie (over at Rise Bakery) wanted to have clear branding and lots of flexibility so she could take all her assets and use them in a multitude of ways! Check out her new Rise Bakery Brand Kit, which she put together using our elements!