
“Homeward Pet Adoption — Where Happy Tails Begin”
Homeward Pet Adoption
Brand Identity Designs
Brand Assests
Pet Adoption
Bright
Fun
Modern
Product Packaging


"At Homeward Pet Adoption, finding your new best friend should feel like a celebration — so we made sure their brand felt like one too!
Through the use of a bright, happy palette of blue, orange, pink, and lilac — colors that stand for trust, joy, love, and hope. They are everything we want Homeward Pet Adoption pets (and their new families) to feel when they walk through Homeward's doors.





Meet Barkley the Bold! He’s our fun pink retro doodle dog who brings all the tail-wagging personality to our brand. Why pink? Because we believe pet adoption is all heart — and Barkley wears his on his paw. Barkley’s backstory? He’s a once-shelter pup who found his forever home, and now he’s on a mission to help his furry friends do the same.
At Homeward, we don’t just find pets homes — we make the journey joy
Meet the Mascot

















