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“Homeward Pet Adoption — Where Happy Tails Begin”

Homeward Pet Adoption

Brand Identity Designs

Brand Assests

Pet Adoption

Bright

Fun

Modern

Product Packaging

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"At Homeward Pet Adoption, finding your new best friend should feel like a celebration — so we made sure their brand felt like one too!

Through the use of a bright, happy palette of blue, orange, pink, and lilac — colors that stand for trust, joy, love, and hope. They are everything we want Homeward Pet Adoption pets (and their new families) to feel when they walk through Homeward's doors.

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Meet Barkley the Bold! He’s our fun pink retro doodle dog who brings all the tail-wagging personality to our brand. Why pink? Because we believe pet adoption is all heart — and Barkley wears his on his paw. Barkley’s backstory? He’s a once-shelter pup who found his forever home, and now he’s on a mission to help his furry friends do the same.

At Homeward, we don’t just find pets homes — we make the journey joy

Meet the Mascot

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